From FrameWorks to Groundworks

Changing the Narrative in Colorado builds on five years of national work initiated by eight leading aging organizations that recognized a shared challenge: that what they were seeking to communicate about aging and ageism, and the social challenges and opportunities posed by demographic change, was not getting through in the way intended to the general public. They engaged FrameWorks Institute to research how the public thinks about aging and ageism, and to test messages that could shift thinking in a positive direction. This resulted in a toolkit and training trainers who could teach others effective ways of communication about aging and ageism. Read more about the organizations and funders involved in the national effort here.

Changing the Narrative in Colorado is one of two efforts [1] currently underway to bring this evidence-based messaging and communications about aging and ageism to regional audiences.

[1] The other is an effort in Northern New England by the Endowment for Health and Maine Community Foundation to build communications capacity through in-person and online training in reframing aging.

Who is funding Changing the Initiative in Colorado?

Changing the Narrative activities currently are being supported in Colorado by NextFifty Initiative and Rose Community Foundation. We invite you to join us as a funding partner. With your support we can reach more people and more areas around the state.

Initiative Manager and Lead Trainer

Janine Vanderburg brings over three decades of experience in community and social change to her role of managing the initiative, and is a certified FrameWorks Institute master trainer. Read more about Janine.

Change AGEnts

A core strategy of the Initiative is the use of Change AGEnts—trained volunteers of all ages who will “call-in” ageism, educate their networks in reframing aging, and recognize individuals and organizations that are advancing a positive view of aging and eliminating ageist practices.

Laurie Brock

Laurie has been involved in the information, marketing and publishing industries for over forty years, and brings research, market strategy and editorial expertise to Changing the Narrative.

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Jan Golden

Jan is an entrepreneur who is passionate about supporting people over 50 in their adventures with technology.

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Melissa Jaure

Melissa has three decades of experience building programs in business, public policy and human relations as a philanthropist, community leader and business professional.

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Stephanie Knight

Stephanie brings more than fifteen years’ of nonprofit and for-profit aging adult care experience to Changing The Narrative, and is interested in modeling, mirroring and creating the change that is needed within the aging adult space.

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Randi Lewis

Randi is excited to share her 30 years of corporate, legal and nonprofit leadership experience with Changing the Narrative.

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Maureen McDonald

A nonprofit executive with 30 years experience in her native Denver, Maureen both chairs and serves as lead consultant for the Aging Mastery Program in Colorado, an evidence- based program of the National Council on Aging.

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Maida Pearce

Maida brings more than three years of nonprofit communications experience to Changing the Narrative.

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Joan Prinaris

Joan brings more than two decades of marketing and communications experience to Changing the Narrative, and is an active volunteer for several Denver area organizations.

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Judy Rough

Judy is an aging industry specialist, international speaker, elder advocate, and highly skilled in vetting and locating highly qualified resources for seniors and professional networks.

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Wendy Steinway

Wendy Silveira-Steinway is the Chief Engagement Officer at Sage Engagement Strategies, the premier search and engagement firm in Colorado specializing in employee engagement, employee retention, staff empowerment and developing employees as well as systems.

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Tricia Stevens

Tricia is a professional connector having spent six years with the US House of Representatives connecting constituents to organizations; organizations to each other, and discovering the nexus between governmental entities and the entities within our own communities — grass roots and grass tops alike!

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Amy Zavala

Amy is a leisure services professional with 15 years of empowering older adults from diverse backgrounds, with her efforts most recently focused on training, coaching, and consulting with retirement communities’ team members and residents with Masterpiece Living.

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Project Advisory Committee

A Project Advisory Committee is providing strategic consultation to Changing the Narrative and connecting the initiative to key influencers and networks in media, community and policy. Its members are:

  • Lisa Sullivan Clark, Program Officer at NextFifty Initiative. Read more about Lisa.
  • Carson De Fries, Intergenerational Program Coordinator at the University of Denver Knoebel Institute for Healthy Aging. Read more about Carson.
  • Therese Ellery, Senior Program Officer in Aging at Rose Community Foundation. Read more about Therese.
  • Margaret Franckhauser, President and CEO of NextFifty Initiative. Read more about Margaret.
  • Courtney Hoskins, Aging Services Program Specialist, US Administration for Community Living, Regions 6 and 8. Read more about Courtney.
  • Jennifer Moe, Executive Director at The Donor Alliance Foundation. Read more about Jennifer.
  • Morris W. Price, Jr., Vice-President and Executive Director of City Year Denver. Read more about Morris.
  • Jordan Sauers, Northglenn City Councilwoman. Read more about Jordan.

Key Partners

Boomers Leading Change is a key partner, coordinating a group of Change AGEnts trained to confront and educate around ageist attitudes and practices, and connecting people who are interested in ending ageism and advancing an age-integrated society to Changing the Narrative activities. 9News Senior Source will magnify Changing the Narrative’s messaging and impact through a series of stories throughout the year.

How about you?

We are currently inviting other community partners and funders to join this campaign, and would love to have you join us.


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