Anti-ageist birthday cards across cultures

Anti-ageist birthday cards across cultures

We are excited to discover that our anti-ageist birthday card campaign has cousin in the UK. The Centre for Policy on Ageing (CPA), in collaboration with WIGS and Danger Doodles, is working to address ageism in all age groups by producing birthday cards that celebrate...
How useful is age in describing people?

How useful is age in describing people?

A recent article in Fast Company tackled why advertising to older adults fails. How useful is age in advertising? Less than it used to be. There are plenty of examples of good and bad advertising. The bad examples hew to old stereotypes, assuming that the interests of...
Visual Ageism – What we see matters

Visual Ageism – What we see matters

Take a look at the pictures. At first, the obvious connection is that they all portray older people. Look deeper. These pictures all have something else in common. They reinforce the ideas that older people are frail and inactive. This is a very limited and incomplete...