We are excited to discover that our anti-ageist birthday card campaign has cousin in the UK. The Centre for Policy on Ageing (CPA), in collaboration with WIGS and Danger Doodles, is working to address ageism in all age groups by producing birthday cards that celebrate...
Ageism is a problem so embedded into our culture that it can be hard to see. But ageist messages are everywhere, even in something as positive as birthday cards. After we reach a certain age, birthday cards that refer to age seem to be less about celebration than...
A recent article in Fast Company tackled why advertising to older adults fails. How useful is age in advertising? Less than it used to be. There are plenty of examples of good and bad advertising. The bad examples hew to old stereotypes, assuming that the interests of...
Take a look at the pictures. At first, the obvious connection is that they all portray older people. Look deeper. These pictures all have something else in common. They reinforce the ideas that older people are frail and inactive. This is a very limited and incomplete...
It’s a photo contest! Are you excited to improve the way older adults are represented in media? Do you feel that current depictions are often inaccurate – and you want to see it change? Do you have ideas for dynamic and interesting photos that would portray what...
