Reframing Aging Resources

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Reframing Aging Primer – Watch Janine Vanderburg’s video on how to change the way we communicate about aging and older adults.

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FrameWorks: Aging

The Aging page on Frameworks Institute website provides an overview of the Reframing Aging initiative, and links to all the research studies and reports that have been developed over the course of the project so far. Especially helpful as you are changing the narrative is the GAINING MOMENTUM Communications Toolkit, which includes these examples of how to reframe.

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Picture This: How we Frame Issues Matters for Social Change

Why is reframing important for those wishing to create social change? “Picture This is a multi-part series presented in partnership with The Communications Network, the FrameWorks Institute, and leading organizations working on today’s most urgent and seemingly intractable social issues. In this series, you will learn what framing is, why it matters, and how it profoundly influences our understanding of social challenges and how we think and talk about potential solutions.”

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Grantmakers in Aging: Reframing Aging

Grantmakers in Aging has made available for free (you do need to register) a video series on Reframing Aging. Once you register, the module that you will want to watch is called Framing Frailty—it’s about ten minutes long and provides a great overview.

Gerontological Society of American Reframing Aging logo

GSA: Reframing Aging

Check out the Gerontological Society of America’s webpage and tools explaining reframing aging. “The Reframing Aging Initiative is a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. This greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.”

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AARP Disrupt Aging

AARP’s Disrupt Aging campaign has lots of resources, stories and video examples to use in advancing a new story of aging. “Disrupt Aging is a place to have a new conversation — often funny, sometimes raw, always honest — about how we want to live and age.”

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When It Comes to Older Adults, Language Matters: Journal of the American Geriatrics Society Adopts Modified American Medical Association Style
July 2017

This editorial from the Journal of the American Geriatrics Society on why it is changing its style guide and its language about how to refer to older adults is a great resource and example to share with those in your organization who might not be convinced that change is necessary.

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