Reframing Aging Resources
Reframing Aging Primer – Watch Janine Vanderburg’s video on how to change the way we communicate about aging and older adults.
We can intentionally change how we communicate verbally and visually to be more inclusive and tell a more realistic story about aging and older adults. We created a short guide to get you started.
The Aging page on Frameworks Institute website provides an overview of the Reframing Aging initiative, and links to all the research studies and reports that have been developed over the course of the project so far. Especially helpful as you are changing the narrative is the GAINING MOMENTUM Communications Toolkit, which includes these examples of how to reframe.
Why is reframing important for those wishing to create social change? “Picture This is a multi-part series presented in partnership with The Communications Network, the FrameWorks Institute, and leading organizations working on today’s most urgent and seemingly intractable social issues. In this series, you will learn what framing is, why it matters, and how it profoundly influences our understanding of social challenges and how we think and talk about potential solutions.”
AARP Disrupt Aging
AARP’s Disrupt Aging campaign has lots of resources, stories and video examples to use in advancing a new story of aging. “Disrupt Aging is a place to have a new conversation — often funny, sometimes raw, always honest — about how we want to live and age.”
This editorial from the Journal of the American Geriatrics Society on why it is changing its style guide and its language about how to refer to older adults is a great resource and example to share with those in your organization who might not be convinced that change is necessary.
Check out the Gerontological Society of America’s webpage and tools explaining reframing aging. “The Reframing Aging Initiative is a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. This greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.”