Fundraising Resources

Top 10 Tips to Ask For Donations in Aging

“So many of us working in aging are accidentally propagating ageist themes with messages like these and images that reflect them. They
reinforce a cultural story about aging that teaches us that aging is a time of decline, deterioration, depression and dependence.”

This guide was developed in connection with the 2023 ASA Conference presentation by Cindy Morris, ASA Vice President of Community Engagement; Janine Vanderburg, Director Changing the Narrative; Jodi Waterhouse, Director, Outreach Programs The Multidisciplinary Center on Aging, Office of the Vice-Chancellor of Health Affairs, CU Denver; and Chandra Matthews, Director of Programs NextFifty Initiative.