Recent Press Releases:

Colorado Artists Create Age-Positive Birthday Cards as Part of Changing the Narrative’s Anti-Ageism Campaign

January 8, 2021 Read the full statement

DENVER – Frustrated by the racks of birthday card options that mock older adults, the anti-ageism group Changing the Narrative is making birthday card shopping fun again, producing ”age-positive” cards—designed by Colorado artists—that reflect the true joys of growing older.

A contest attracting submissions from over 60 Colorado artists resulted in 23 winning birthday card designs to be part of a collection of age-positive cards. The diverse group of artists and their designs share one thing: an understanding that age is something to celebrate. Read the full statement

CTN Launches Survey on Older Adults in the Pre- & Post- COVID Workforce

June 18, 2020, read full statement

On June 19, Changing the Narrative will begin to survey the state’s older adults about their pre- and post-COVID experiences in the workplace. By gathering feedback from adults age 50+ on the challenges they have encountered in the workforce and when applying for jobs in addition to noting the strengths they bring to the workforce, information and advice can be shared with employers who are re-hiring.

Responses also will be used to help inform programming designed to assist those experiencing difficulties and to help people age 50+ gain access to meaningful work that fully uses their talents and abilities. Read about the Colorado survey of 50+ adults in the workplace..

CTN Leads 6 PBS Intergenerational Discussions on Ending Ageism in the Age of COVID-19

June 2, 2020, read full statement

DENVER, CO – Changing the Narrative, a Colorado-based campaign to increase understanding of ageism and to shift how Coloradans think about aging, and PBS12 have teamed up to present an online series of six intergenerational conversations. Each panel will bring together leaders from across generations to discuss the current and future landscape on a wide range of issues including social connection and the future of work and ageism, against the backdrop of the COVID-19 pandemic. Read on about the PBS Intergenerational Discussions.

New Colo. Program Certifies Employers to be “Age-Friendly”

February 19, 2020, read full statement

DENVER, CO  – Beginning this month, the “Changing the Narrative – Age-friendly Workplace Initiative” (CTN-AFWI) is rolling out a certification program aimed at Colorado employers and businesses that are committed to eliminating ageism in the workplace. CTN-AFWI will help them adapt their policies, procedures, and programs so that they can become a “Certified Age-Friendly Employer” (CAFE). Read on about the CAFE program.

Media Inquiry

Changing the Narrative is available to the media to provide background information, facts and statistics, infographics, personal stories or an expert perspective on aging, ageism and intergenerational workplaces. We are always happy to speak with the media to raise awareness about ageism and the recommended language to use when reporting on older adults.


For media inquiries, please contact:
Katie Reinisch, Progressive Promotions