Media Inquiry

Changing the Narrative is available to the media to provide background information, facts and statistics, infographics, personal stories or an expert perspective on aging, ageism and intergenerational workplaces. We are always happy to speak with the media to raise awareness about ageism and the recommended language to use when reporting on older adults.


For media inquiries, please contact:
Katie Reinisch, Progressive Promotions

Recent Press Releases:

CTN Launches Survey on Older Adults in the Pre- & Post- COVID Workforce

June 18, 2020, read full statement

On June 19, Changing the Narrative will begin to survey the state’s older adults about their pre- and post-COVID experiences in the workplace. By gathering feedback from adults age 50+ on the challenges they have encountered in the workforce and when applying for jobs in addition to noting the strengths they bring to the workforce, information and advice can be shared with employers who are re-hiring.

Responses also will be used to help inform programming designed to assist those experiencing difficulties and to help people age 50+ gain access to meaningful work that fully uses their talents and abilities. Read about the Colorado survey of 50+ adults in the workplace..

CTN Leads 6 PBS Intergenerational Discussions on Ending Ageism in the Age of COVID-19

June 2, 2020, read full statement

DENVER, CO – Changing the Narrative, a Colorado-based campaign to increase understanding of ageism and to shift how Coloradans think about aging, and PBS12 have teamed up to present an online series of six intergenerational conversations. Each panel will bring together leaders from across generations to discuss the current and future landscape on a wide range of issues including social connection and the future of work and ageism, against the backdrop of the COVID-19 pandemic. Read on about the PBS Intergenerational Discussions.

New Colo. Program Certifies Employers to be “Age-Friendly”

February 19, 2020, read full statement

DENVER, CO  – Beginning this month, the “Changing the Narrative – Age-friendly Workplace Initiative” (CTN-AFWI) is rolling out a certification program aimed at Colorado employers and businesses that are committed to eliminating ageism in the workplace. CTN-AFWI will help them adapt their policies, procedures, and programs so that they can become a “Certified Age-Friendly Employer” (CAFE). Read on about the CAFE program.

In The News…

Thrive Global

Breaking the Age Barrier: Biden Can Move the Needle on Older Adults in the Workforce
December 30, 2020

“Americans hired a 77-year-old for President by electing Joe Biden. With the age glass ceiling now broken, it’s time for us to recalibrate our thinking and policies about older adults and work.

In Colorado, we have created a model for changing this dynamic so that our state can reap the benefit of intergenerational workplaces. Our approach can serve as a blueprint nationally” Op-ed by Janine Vanderburg & Tony Tapia

CAFE Certification Combats Workplace Ageism
June 1, 2020

“It may become easier for Colorado job seekers age 50 and older to identify employers where their seasoned skill sets are welcome and valued. Through Changing the Narrative, a Colorado-based initiative designed to prevent workplace ageism, businesses and employers that meet specific requirements can earn the Certified Age-Friendly Employer (CAFE) classification.”

Why People Really Start Businesses in Retirement
May 28, 2020

“The older independent contractors, Hershbein noted, are overwhelmingly highly educated and often come from managerial or professional occupations. What they’re frequently looking for, he said, “is more control over their life.”

That rings a bell with Janine Vanderburg, 67, of Denver, who left the consulting firm she ran in 2017. Now, Vanderburg is director and chief catalyst at Changing the Narrative Colorado, a campaign to increase understanding of ageism and shift how Coloradans think about aging.”

Changing the Narrative on Invisibility and Ageism
March 13, 2020

“Changing the Narrative focuses on the flipside of the invisibility my students and so many others experience: ageism. She (Janine Vanderburg) reminds us that exploring ageism allows us to focus on where solutions are possible. It invites each of us into reflection and creativity around the type of community we want for ourselves and one another.

Last fall, Changing the Narrative spurred on 60 “on the same pAGE” cross-generational conversations across Colorado, and beyond, bringing circles of friends, neighbors and coworkers together to talk about ageism. And it is getting ready to start the next round of conversations.

One solution Vanderburg was sure to highlight: look at people for who they are, and not through the many filters of assumptions and stereotypes you may have picked up over the years.”