Fixed It Anti-Ageism Headline Contest

Ageism is everywhere. It shows up in our daily lives through interpersonal interactions, media messages, and even in our own ageist beliefs and stereotypes. A University of Michigan poll asked people between the ages of 50 to 80 about their experiences with everyday ageism. Not surprisingly, 82 percent of respondents reported regularly experiencing at least one form of everyday ageism in their day-to-day lives.

Fixed It contest exampleNews and advertising headlines are subtle and not-so-subtle forms of everyday ageism, part of the near-constant barrage of content from social media and television. Headlines like “10 Ways to Look 10 Years Younger, Say Experts” or “Joe Biden Is Too Old to Run Again” are undoubtedly damaging at many levels. Altogether, these messages reinforce unrealistic standards and show aging as something to fear and dread.

Take action creatively

In response, Age-Friendly Vibes, Art Against Ageism, and Changing the Narrative have come together to launch a contest in the vein of Art Against Ageism’s “Fixed It” campaign (@art_against_ageism). The contest challenges participants to fight ageism by arming themselves with their editor’s pen to battle those damaging headlines by making them age-friendly and, well, less damaging.

An independent panel of anti-ageism experts, creatives, artists, and advocates will identify the top three winners. (See categories below.) Winners will be highlighted on the partners’ social media channels and websites, and will receive Amazon gift cards and products from Age-Friendly Vibes. Contest launches on August 9 and ends on September 16, 2022. Winners will be announced on September 23, 2022.

Submissions must be aesthetically appealing and artfully activist in nature. In addition, they must be submitted in a way that enables virtual distribution and and exhibition via social media.

To submit your entry, complete the entry form and upload your images. Winners will be announced in the following categories:

  • Best Ageism Reframe
  • Best Artistic Merit
  • Crowd Favorite

Want to learn more about ageism? Check out our Resources, including the Guidelines for Age-Inclusive Communication. Additionally, here some other good resources:

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