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 Changing the Narrative Five Year Report


Our organization began in 2018 with training people in reframing aging. The words we use and the stories we tell reflect and influence our beliefs. The response was overwhelmingly positive and we gave over 40 seminars in person that year. 

Through this, we also began learning that this was just the start.

People told us of workplace age discrimination. We learned that most of us do not have intergenerational relationships outside our family. We saw clearly how ageism impacts our health and even survival. 

There are three research-proven solutions to ageism: education, intergenerational connections and policy change. We dug into all three, using strategic communications to reach people. 

This led to new campaigns and workshops that provide the background and tools we need to understand ageism and do something about it – in our workplaces, our healthcare and society in general.

We’ve reached people across the country and world through social media and earned media with campaigns like our Anti-Ageist Birthday Cards and Guidelines for Age-Friendly Communications. Our Intergenerational Conversation Toolkit and movie Antidotes for Ageism have been downloaded hundreds of times. We co-founded the Older Worker Policy Collaborative in Colorado which recently celebrated the passage of the Job Application Fairness Act. On our website you can find all this and more.

Watch the video of our Five Year Report below. Then, pick a way to get involved. Together, we can end ageism.


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