Do you work with, advocate for or communicate about older people, aging and ageism? Are you a policy-maker who cares about older adults and wants to advance age-friendly communities? Are you someone who cares about addressing ageism and creating communities and an economy in which people of all ages can thrive?
Research shows that people have negative patterns of thinking about aging and older people that are often reinforced by popular culture and media stories. These patterns of thinking can interfere with our ability to secure the funding, programs and policies we need to create communities in which people of all ages can thrive. Since the onset of COVID-19, we’ve seen ageist stereotypes and language re-emerging in many communications, even among people who want to help.
But cutting-edge research by the FrameWorks Institute shows that this does not have to be the case. We can use tested stories and messages to reduce ageism and to shift public opinion in a more positive direction.
In this free online workshop you’ll learn about what ageism is and why it’s important to change how we think about aging. We’ll also cover common things we say that reinforce ageism and evidence-based communication strategies, based on three years of research by FrameWorks Institute, that have been proven to increase support for age-friendly policies and to decrease bias against older people.
REGISTER NOW: The workshop is free, but please register in advance. The workshop is part of Changing the Narrative in Colorado, a partnership of NextFifty Initiative and Rose Community Foundation. Our goal is to change the way Coloradans think, talk and act about aging and ageism, to create communities and a Colorado in which people of all ages thrive.
Spots are limited, so please sign up quickly using the form to the right. We’ll send you log in information before the workshop.