Loading Events

« All Events

  • This event has passed.

Reframing Aging in 2022: What you need to know now

March 31, 2022 @ 12:00 pm - 1:00 pm MDT

reframing aging training pictureSince early 2020, the need to reframe aging and talk about ageism has become clearer than ever. Ageism was exposed during the pandemic. Older workers were pushed out of the workforce in higher percentages than any other groups, and public policies negatively affected older people.

Yet this time also demonstrated the resilience and contributions of older adults:

  • Retired health care professionals coming out of retirement to help with the pandemic
  • Older adults stepping up to care for grandchildren and other children
  • Organizations serving older adults pivoting and creating innovative ways to stay connected and serve those who need more support.
There is a worldwide strengthening of the message that ageism is not acceptable, and that we have solutions. Moreover, efforts are underway across the country to strengthen age discrimination laws.

So what can we do to help?

Many of us have platforms that communicate to and about older adults. We can lead the way to a more inclusive society. We can reset our messaging to ensure that we are communicating effectively, in a way that does not reinforce negative stereotypes and, instead, increases understanding about the need for policy changes in an aging society.
In this one-hour interactive workshop, you’ll learn:
  • What reframing means, and why it’s so important to reframe aging
  • How the American public thinks about older people and about aging, and how these patterns of thinking have taken hold and can inadvertently find their way into our own communications
  • Evidence-based messaging and communications strategies based on three years of research by FrameWorks Institute that have been proven to increase support for age-friendly policies and to decrease bias against older people
  • How common words and phrases can have negative consequences that we don’t intend because they reinforce ageist attitudes and stereotypes about older people
  • Age-inclusive style guidelines to help you more effectively communicate about older adults and aging
REGISTER NOW: This is a professional development opportunity for those who communicate about aging and aging-related issues, within your organizations, as part of the media, bloggers or otherwise.  The workshop is free, but you must register in advance.

Spots are limited, so please sign up quickly. We’ll send you Zoom log in information 24 hours before the workshop, and again the day of.


March 31, 2022
12:00 pm - 1:00 pm MDT
Skip to content