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Making the Case for Funding in Aging

May 18, 2023 @ 12:00 pm - 1:00 pm MDT

Change Your Strategy and Raise More Money

While our population of older adults is growing, fewer resources are being directed toward the programs and projects that benefit people age 50 and over. This webinar will explore why we need more funding for older adults, the importance of diversifying your revenue sources, how simple changes in your case for support can improve your fundraising prospects, and how to get started with reframing aging in your proposals and appeals. The session includes a breakout session where you can practice reframing your own fundraising messages.

Presenters include: Chandra Matthews, NextFifty Initiative; Cindy Morris, American Society on Aging; Jodi Waterhouse, CU Anschutz Multidisciplinary Center on Aging; and Janine Vanderburg, Changing the Narrative.

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