How useful is age in describing people?

How useful is age in describing people?

A recent article in Fast Company tackled why advertising to older adults fails. How useful is age in advertising? Less than it used to be. There are plenty of examples of good and bad advertising. The bad examples hew to old stereotypes, assuming that the interests of... Read more

REAL Photo Contest Winners

We are pleased to announce the winners of the REAL Photo Contest. This was our first contest and we were delighted with the participation! To everyone who submitted a photo, voted, or shared on social media, thank you for being a vital part of fighting visual ageism,... Read more
Visual Ageism – What we see matters

Visual Ageism – What we see matters

Take a look at the pictures. At first, the obvious connection is that they all portray older people. Look deeper. These pictures all have something else in common. They reinforce the ideas that older people are frail and inactive. This is a very limited and incomplete... Read more