(Editor’s note: September is the month with the most birthdays, In honor of this, we wanted to remind you that birthdays are a great time to reframe aging and share this guest blog from one of our volunteers and the creator of her own line of anti-ageist cards.)...
Ageism is a problem so embedded into our culture that it can be hard to see. But ageist messages are everywhere, even in something as positive as birthday cards. After we reach a certain age, birthday cards that refer to age seem to be less about celebration than...
A recent article in Fast Company tackled why advertising to older adults fails. How useful is age in advertising? Less than it used to be. There are plenty of examples of good and bad advertising. The bad examples hew to old stereotypes, assuming that the interests of...
We are pleased to announce the winners of the REAL Photo Contest. This was our first contest and we were delighted with the participation! To everyone who submitted a photo, voted, or shared on social media, thank you for being a vital part of fighting visual ageism,...
Take a look at the pictures. At first, the obvious connection is that they all portray older people. Look deeper. These pictures all have something else in common. They reinforce the ideas that older people are frail and inactive. This is a very limited and incomplete...
It’s a photo contest! Are you excited to improve the way older adults are represented in media? Do you feel that current depictions are often inaccurate – and you want to see it change? Do you have ideas for dynamic and interesting photos that would portray what...
