What is Changing the Narrative in Colorado?
Changing the Narrative is a strategic communications and awareness campaign to increase understanding of ageism and to shift how Coloradans think about aging.
Why is changing the narrative and reframing aging important?
Like people across the country and world, Coloradans are living longer and healthier lives. Yet national research conducted by FrameWorks Institute over the last three years shows that aging is misunderstood in America, and ageist and negative stereotypes about older people abound.
By marginalizing older people and minimizing their contributions, ageist attitudes and stereotypes harm not only older people but also our communities, which fail to benefit from the build up of experience and insights that all of us acquire as we age.
Can we do something about it? Yes, we can! Groundbreaking research by FrameWorks Institute showed that it is possible to shift how people think through “reframing” aging and ageism.
By changing the way that people talk and think about aging and ageism, Changing the Narrative will be setting the foundation for more productive policies and practices across our state that leverage the strengths and talents of older people, and systems that support wellbeing for all of us as we age.
How are we going to change the narrative about aging?
Training & Technical Assistance
Changing the Narrative will train advocates, policymakers and other influencers of all ages in using evidence-based, cutting edge communications tools and messages developed by FrameWorks Institute, and tailored for Colorado audiences.
Trained volunteers working through Boomers Leading Change will “call-in” ageism, educate their networks in reframing aging, and recognize individuals and organizations that are advancing a positive view of aging and eliminating ageist practices.