From October 25 through November 3, Changing the Narrative will be sponsoring on the same pAGE, a campaign to encourage conversations on ageism around the state. (Click on the picture above or HERE to get involved.)
When generations come together to share their knowledge and perspectives, people’s attitudes about age improve. Collectively, we can challenge our assumptions and fight ageism. Interested? Sign up. There are lots of ways to be a part:
- Gather friends for a private conversation in your own space
- Arrange a conversation in a public space like a coffeeshop (we’ll provide facilitator tips, as well as a gift card to buy a round of coffee).
- Host a conversation at your business or organization.
- Join a conversation near you! You can sign up to participate.
Together we can make a difference. The movement to #endageism starts with us talking about it together. Get involved today!
What is Changing the Narrative in Colorado?
Changing the Narrative is a strategic communications and awareness campaign to increase understanding of ageism and to shift how Coloradans think about aging.
Thank you to all who participated in the REAL Photo Contest!
Images of older adults often underscore negative stereotypes. We recently held a contest to generate more non-ageist images of older adults in action. We had a tremendous response and are excited to share the winners with you. Check them out on Next50’s website, where the pictures are free and available for download, to help support the battle against visual ageism!
Why is changing the narrative and reframing aging important?
Like people across the country and world, Coloradans are living longer and healthier lives. Yet national research conducted by FrameWorks Institute over the last three years shows that aging is misunderstood in America, and ageist and negative stereotypes about older people abound.
By marginalizing older people and minimizing their contributions, ageist attitudes and stereotypes harm not only older people but also our communities, which fail to benefit from the build up of experience and insights that all of us acquire as we age.
Can we do something about it? Yes, we can! Groundbreaking research by FrameWorks Institute showed that it is possible to shift how people think through “reframing” aging and ageism.
By changing the way that people talk and think about aging and ageism, Changing the Narrative will be setting the foundation for more productive policies and practices across our state that leverage the strengths and talents of older people, and systems that support wellbeing for all of us as we age.